Efficiency in media planning can be defined as gaining maximum impact at minimum cost to the consumer.
Correct Answer:
Verified
Q60: A blocking chart outlines in one or
Q61: Reach is the total area covered by
Q62: Traditional wisdom suggests that reach is a
Q63: The nature of the word "shotgun" suggests
Q64: GRPs = Reach x Frequency
Q66: It is now common for the client
Q67: The direction a media plan takes is
Q68: Gross impressions are calculated by multiplying the
Q69: A post-buy analysis is an analysis of
Q70: If factual details in an advertising message
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents