This type of media schedule is characterized by low initial media weight which gradually builds to an intensive campaign
A) seasonal
B) build-up
C) skip
D) pulsing
E) blitz

Question

Quizplus · Accepted Answer

A build-up media schedule gradually increases media weight over time, starting with a low initial weight and building up to a heavier weight. This type of schedule is often used to create awareness for a new product or service or to generate anticipation for a special event or promotion.

This Type of Media Schedule Is Characterized by Low Initial