Bell Canada's "Let's Talk" program on Let's Talk Day donates 5 cents for every text or long distance call made by Bell customers. This is an example of
A) consumer advertising
B) retail advertising
C) advocacy advertising
D) direct-response advertising
E) end-product advertising

Question

Quizplus · Accepted Answer

This is an example of advocacy advertising as it aims to raise awareness and funds for mental health initiatives.

Bell Canada's "Let's Talk" Program on Let's Talk Day Donates