Channel members can help producers by identifying customer complaints, customer preferences, and new competitors in the market. These are all examples of the ________ function of channel intermediaries.
A) communication
B) marketing
C) promotional
D) diverting
E) management

Question

Quizplus · Accepted Answer

The communication function of channel intermediaries involves transmitting information between the producer and the ultimate consumers or users, including identifying customer complaints or preferences as well as new competitors in the market. This information can help producers adjust their products or services to better fit the needs and wants of customers and stay competitive in the market.

Channel Members Can Help Producers by Identifying Customer Complaints, Customer