A company makes several different kinds of shampoo, but it did not have a dandruff shampoo designed for women until it added Pro-Women antidandruff shampoo. This is an example of a(n) ________.
A) downward line stretch
B) upward line stretch
C) cannibalization strategy
D) filling-out strategy
E) product line contraction

Question

Quizplus · Accepted Answer

A filling-out strategy involves adding more items within the present range of the line, such as introducing a new product variant like a dandruff shampoo for women.

A Company Makes Several Different Kinds of Shampoo, but It