Marketers classify innovations based on their ________.
A) degree of newness
B) cost to manufacture
C) prices
D) creativity
E) rate of diffusion

Question

Quizplus · Accepted Answer

Innovations are classified based on their degree of newness, which refers to how much the product or service differs from existing ones. This includes incremental innovations (small improvements to existing products) and radical innovations (completely new and disruptive products). Cost, price, creativity, and rate of diffusion may be factors that impact the success of an innovation, but they are not used to classify innovations themselves.

Marketers Classify Innovations Based on Their ________