Why do marketers segment the market and use a target marketing strategy?

Name: Why do marketers segment the market and use a target marketing strategy?
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The Answer is Marketers divide heterogeneous markets into smaller groups that can be reached more efficiently with products and services that match their unique tastes; firms focus on buyers they can serve best and most profitably.

Why Do Marketers Segment the Market and Use a Target