Forward-thinking companies like Ask.com,Scholastic,and St.John Health System are actively using Web mining systems to answer important questions of "Who?" "Why?" and "How?" The benefits of integrating these systems:
A) are measured qualitatively in terms of customer satisfaction, but not measured using financial or other quantitative measure.
B) can be significant in terms of incremental financial growth and increasing customer loyalty and satisfaction.
C) have not yet outweighed the costs of the Web mining systems and analysis.
D) can be infinitely measurable.

Question

Quizplus · Accepted Answer

The passage states that forward-thinking companies are using Web mining systems to answer important questions and that integrating these systems can have significant benefits in terms of incremental financial growth and increasing customer loyalty and satisfaction. This suggests that the benefits can be measured quantitatively in terms of financial growth and customer satisfaction. Therefore, option B is the correct answer. Options A and C are both incorrect because the passage provides evidence that the benefits can be measured quantitatively. Option D is incorrect because although the benefits can be quantified, they are not necessarily infinitely measurable.

Forward-Thinking Companies Like Ask