________, which refers to the matter in an SM site that is contributed by nonemployee site visitors, is the essence of SM relationships.
A) User-generated content
B) Folksonomy
C) Secondary data
D) Continuous data

Question

Quizplus · Accepted Answer

User-generated content, which is created by nonemployee site visitors, is the essence of social media relationships. It includes posts, comments, reviews, and other forms of content created by users, rather than the company or brand itself. This content is important for building engagement and trust with the audience, as well as providing valuable insights into customer behavior and preferences.

________, Which Refers to the Matter in an SM Site