Which of the following, if True, would most seriously weaken the argument for using the Internet as the medium of advertising?
A) Countries with restrictive regimes are yet to free this medium from controls over political content.
B) Consumers are extremely frustrated with annoying pop-up ads that affect the quality of browsing.
C) Studies show that customers tend not to notice Internet ads that are not intrusive in nature.
D) The interactive capabilities of Internet ads are rarely being used in a creative manner.
E) People who are online are also known to engage in media multi-tasking.

Question

Quizplus · Accepted Answer

C) If Choice C is True, then Internet advertisers are in a real dilemma: Internet ads can be nonintrusive but ignored, or they can be effective but annoying and intrusive. Both sides are bad for Internet advertising, and so Choice C would weaken the case for using the Internet as an advertising medium. Choice A would be a problem for some, but not for AudiO, which doesn't produce political content. Choice B would be a reason not to have pop-up ads but not a reason to abandon Internet advertising completely. Choice D suggests that Internet advertising has untapped power, which would strengthen the argument. Choice E, if anything, suggests that customers could view Internet ads while doing other things.

Which of the Following, If True, Would Most Seriously Weaken