To keep track of the latest developments in computing, Lenovo's research centers are located in China, the United States, and Japan. Also, to benefit from low-cost labor and reduced shipping costs, the company's manufacturing facilities are in Mexico, India, and China. Lenovo's products are the same for its domestic and foreign markets. Which strategy does Lenovo follow?
A) a transnational strategy
B) a multidomestic strategy
C) a localization strategy
D) a global-standardization strategy

Question

Quizplus · Accepted Answer

The global-standardization strategy would require Lenovo to organize its operations worldwide to develop uniform products for its domestic and foreign markets. Firms following a global-standardization strategy attempt to reap significant economies of scale and location economies by pursuing a global division of labor based on wherever best-of-class capabilities reside at the lowest cost.

To Keep Track of the Latest Developments in Computing, Lenovo's