Which of the following is a primary function of the product development and commercialization process?
A)It seeks to align supply and demand throughout the supply chain by anticipating customer requirements at each level.
B)It deals with ensuring that firms in the supply chain have the required resources to manufacture with flexibility.
C)It deals with situations in which customers choose to return a product to the retailer or supplier,thereby creating a reverse flow of goods within the supply chain.
D)It includes the group of activities that facilitates the joint development and marketing of new offerings among a group of supply chain partner firms.

Question

Quizplus · Accepted Answer

The primary function of the product development and commercialization process is to facilitate the joint development and marketing of new offerings among a group of supply chain partner firms. This process involves activities such as market research, product design, development, testing, and launching. The goal is to create new products that meet customer needs and preferences and to bring them to market as quickly and efficiently as possible. This process helps to ensure that supply chain partners are aligned in terms of their product offerings, and that they are able to work together to bring new products to market successfully. Options A, B, and C relate to other aspects of the supply chain, such as demand planning, manufacturing flexibility, and reverse logistics, respectively.

Which of the Following Is a Primary Function of the Product