A multisegment targeting strategy differs from a concentrated targeting strategy in that it:
A)selects one segment of a market with a goal to satisfy its members.
B)faces a high potential cost from cannibalization of products.
C)develops and maintains a common marketing mix for its products.
D)results in sterile,unimaginative product offerings.

Question

Quizplus · Accepted Answer

A multisegment targeting strategy involves targeting multiple market segments, which can lead to potential cannibalization as different products may compete against each other within the same company.

A Multisegment Targeting Strategy Differs from a Concentrated Targeting Strategy