Wesley Electronics Inc.manufactures electronic gadgets such as cell phones,computers,and laptops.To let people know about the products offered,the marketing managers of Wesley Electronics Inc.spend a great deal of money on advertising.They employed various methods of advertising such as print,television,and online advertising.Given this information,Wesley Electronics Inc.is in which step of market segmentation?
A)Selecting a market category for study
B)Designing and implementing marketing mixes
C)Profiling and analyzing market segments
D)Selecting the segmentation descriptors for a market

Question

Quizplus · Accepted Answer

Wesley Electronics Inc. is already advertising its products through various channels, indicating that it has already chosen its target market segments and is in the process of designing and implementing its marketing mixes. Therefore, option B is the most suitable choice. None of the other options fit the given information.