Target markets are sometimes defined on bases such as young singles,young married couples with children,and middle-aged married couples without children.Such target markets are most likely defined in terms of _____.
A)the family life cycle
B)gender demographics
C)cultural differences
D)the socialization process

Question

Target markets are sometimes defined on bases such as young singles,young married couples with children,and middle-aged married couples without children.Such target markets are most likely defined in terms of _____.​
A)the family life cycle​
B)​gender demographics
C)​cultural differences
D)the socialization process​

Quizplus · Accepted Answer

The classification of target markets based on young singles, young married couples with children, and middle-aged married couples without children suggests that they are segmented based on the family life cycle. This life-cycle approach segments consumers based on changes in family composition and income over their lifetimes.

Target Markets Are Sometimes Defined on Bases Such as Young