Which of the following is a disadvantage of cause-related marketing?
A)It does not increase the sale of products.
B)It can lead to customer fatigue.
C)It results in immediate losses for the company.
D)It requires corporations to use anti-competitive measures.

Question

Quizplus · Accepted Answer

Cause-related marketing campaigns can become repetitive and overwhelming, leading to customer fatigue or even becoming counterproductive. This happens when customers start to feel like their purchases are being exploited for marketing purposes rather than supporting a genuine cause.

Which of the Following Is a Disadvantage of Cause-Related Marketing