Which of the following is a difference between a market-oriented firm and a sales-oriented firm?
A)Unlike a market-oriented firm,a sales-oriented firm puts customers at the center of its business.
B)Unlike a market-oriented firm,a sales-oriented firm uses relationship-marketing strategies.
C)Unlike a market-oriented firm,a sales-oriented firm gives little emphasis to promotion activities.
D)Unlike a market-oriented firm,a sales-oriented firm targets its products at the average customer.

Question

Quizplus · Accepted Answer

A market-oriented firm focuses on understanding the needs and wants of the customers and considers customer satisfaction as the key to success. On the other hand, a sales-oriented firm mainly focuses on selling its products to generate revenue and profits. Therefore, a sales-oriented firm may target its products at the average customer without considering specific needs and preferences.

Which of the Following Is a Difference Between a Market-Oriented