Which of the following is a feature of the shakeout phase of the industry life cycle?
A) There is rapid industry growth during this stage.
B) Market demand in this stage primarily consists of first-time adopters.
C) Competitive intensity within the industry increases.
D) The mode of competition shifts from price to non-price in this stage.

Question

Quizplus · Accepted Answer

Limited market demand in the shakeout phase increases competitive intensity within the industry. Firms begin to compete directly against one another for market share, rather than trying to capture a share of an increasing pie.

Which of the Following Is a Feature of the Shakeout