According to an evaluation using the VRIO framework, Crocs Shoes was unable to sustain its competitive advantage primarily because its products were
A) invaluable and common.
B) easy to imitate.
C) extremely rare.
D) non-substitutable.

Question

Quizplus · Accepted Answer

Competitive advantage cannot be sustained if the underlying capability can easily be replicated and can thus be directly imitated. Despite Crocs' patents and celebrity endorsements, other firms were able to more or less directly copy Crocs shoes, taking a big bite out of its profits.

According to an Evaluation Using the VRIO Framework, Crocs Shoes