It is hypothesized that an individual's style of processing information (i.e.,verbal or visual)will influence the impact of advertising on attitudes toward the brand being advertised.Style of processing,then,is considered which type of variable?
A)dependent variable
B)external variable
C)internal variable
D)moderating variable

Question

Quizplus · Accepted Answer

Style of processing is considered a moderating variable because it is believed to influence the relationship between advertising and attitudes toward the brand. It is not the dependent variable (what is being measured) or an external variable (outside of the study), and while it is an internal variable (inside the participant), it specifically fits the definition of a moderating variable.

It Is Hypothesized That an Individual's Style of Processing Information