When a researcher counts the number of African Americans who have appeared on the cover of Newsweek during the past decade,the researcher is engaging in ____.
A)contrived analysis
B)ethnic analysis
C)indirect analysis
D)content analysis

Question

Quizplus · Accepted Answer

The researcher is engaging in content analysis, which involves systematically analyzing media content to identify patterns and trends in the way certain aspects are portrayed. In this case, the researcher is counting the number of African Americans featured on the cover of Newsweek, which is an example of content analysis. Contrived analysis involves creating a specific scenario or situation to test a hypothesis, while ethnic analysis refers to studying the characteristics and behaviors of different ethnic groups. Indirect analysis is not a common term in research methodology.

When a Researcher Counts the Number of African Americans Who