From a management viewpoint, ________ is the process of applying a new idea to the improvement of organizational processes, products, or services.
A) creativity
B) innovation
C) brainstorming
D) groupthink
E) configuration

Question

Quizplus · Accepted Answer

Innovation is the process of applying a new idea to improve organizational processes, products, or services. It involves developing new methods, products or services to meet the changing needs of customers or to address a problem or challenge within the organization. Innovation involves taking calculated risks and experimenting with new ideas to find better, more efficient ways of doing things. Other options such as creativity, brainstorming, groupthink, and configuration are related concepts but do not capture the essence of applying a new idea to improve organizational processes, products, or services.

From a Management Viewpoint, ________ Is the Process of Applying