The two broad types of sales forecasting methods are ________.
A) hall tests and Internet surveys
B) hall tests and omnibus surveys
C) qualitative and quantitative
D) qualitative and focus groups
E) focus groups and quantitative

Question

Quizplus · Accepted Answer

The two broad types of sales forecasting methods are qualitative and quantitative. Qualitative methods involve subjective judgments and opinions, such as expert opinions, consumer surveys, and Delphi methods. On the other hand, quantitative methods involve statistical and mathematical models, such as time series analysis, regression analysis, and econometric modeling.

The Two Broad Types of Sales Forecasting Methods Are ________