Two major objectives of pricing are maximization of profit and achieving market share.

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Pricing strategies can have different objectives, but two major ones are maximizing profits and achieving market share. Profit maximization involves setting prices that generate the maximum possible profit, while achieving market share involves setting prices that attract customers and capture a larger share of the market. Both objectives can be important for businesses, but they may require different pricing strategies and trade-offs between short-term and long-term goals.

Two Major Objectives of Pricing Are Maximization of Profit and Achieving