Which of the following is correct with regard to the various media?
A) About twice as much is spent on advertising in magazines than is spent on newspapers.
B) Newspapers generally allow advertisers to target their audiences well.
C) Radio stations are generally not highly segmented into listening categories.
D) Billboard messages are relatively expensive.
E) People tend to use radio as "background" while they are doing other things.

Question

Quizplus · Accepted Answer

Radio is often used as background noise while people engage in other activities, making it a common multitasking medium.

Which of the Following Is Correct with Regard to the Various