Which of the following is the best example of an emotional motive in consumer purchasing?
A) A major shoe company purchases the latest designer styles in order to please customers.
B) A leather shop provides goods to local handbag makers.
C) A businesswoman buys a new suit for an important presentation.
D) A housewife donates unworn dresses to a resale shop.
E) A group of neighbourhood moms holds a free childcare seminar for new mothers.

Question

Quizplus · Accepted Answer

The emotional motive in this case is the desire to make a good impression and feel confident during the presentation. The purchase of a new suit is driven by emotional factors rather than purely practical ones. The other choices do not involve emotional motives for consumer purchasing.

Which of the Following Is the Best Example of an Emotional