Brown Corp. has implemented a strategy of acquiring control of competitors in the same or similar markets. The company is using which strategy?
A) Concentration
B) Market penetration
C) Geographic expansion
D) Product development
E) Horizontal integration

Question

Quizplus · Accepted Answer

The strategy Brown Corp. is using is horizontal integration, which involves the acquisition of competitors in the same or similar markets. This allows the company to increase market share and control over the industry.