In order to be a first mover in an industry with increasing returns, you need to use contractual mechanisms to create the business's value chain.

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In order to be a first mover in an industry with increasing returns, you need to use contractual mechanisms to create the business's value chain. This is because contractual mechanisms can help to lock in customers and suppliers, and to create barriers to entry for new competitors.

In Order to Be a First Mover in an Industry