According to the Abernathy-Utterback model, when does only incremental innovation occur?
A) product innovation
B) process innovation
C) fluid phase
D) specific phase

Question

Quizplus · Accepted Answer

In the Abernathy-Utterback model, incremental innovation primarily occurs during the specific phase, where the focus is on refining and improving existing processes and products rather than creating new ones.

According to the Abernathy-Utterback Model, When Does Only Incremental Innovation