In sales analysis the iceberg principle means:
A) you cannot evaluate most of your sales until the sale is closed.
B) another name for the 80-20 principle.
C) sales figures reveal only a little of the story.
D) you are competing in tough territories where evaluation may be inappropriate.
E) daily call reports are not going to be very reliable.

Question

Quizplus · Accepted Answer

The iceberg principle in sales analysis suggests that sales figures show only a small portion of the entire story, similar to how only the tip of an iceberg is visible above water. It implies that there are many other factors at play that may affect sales, such as marketing efforts, customer behavior, and market conditions. Therefore, companies need to dig deeper and analyze various metrics and indicators to gain a more comprehensive understanding of their sales performance.

In Sales Analysis the Iceberg Principle Means