In a transactional type of relationship, the sales force provides the greatest customer value during which stage(s) of the purchasing process?
A) recognition of needs
B) evaluation of alternatives
C) purchase decisions
D) both a and b above
E) both a and c above

Question

Quizplus · Accepted Answer

In a transactional relationship, the sales force typically focuses on closing sales and providing a smooth buying process, which occurs during the purchase decision stage. The other stages (recognition of needs and evaluation of alternatives) may be more self-driven by the customer, with less input from the sales force.

In a Transactional Type of Relationship, the Sales Force Provides