The most likely sequence of stages in a fully developed buyer-seller relationship is:
A) Expansion, Exploration, Dissolution, Commitment, Awareness.
B) Exploration, Awareness, Commitment, Expansion, Dissolution.
C) Exploration, Commitment, Awareness, Expansion, Dissolution.
D) Awareness, Expansion, Exploration, Commitment, Dissolution.
E) Awareness, Exploration, Expansion, Commitment, Dissolution.

Question

Quizplus · Accepted Answer

The sequence starts with Awareness, where the buyer becomes aware of the seller's offerings. Exploration follows, where the buyer explores the possibility of engaging with the seller. Expansion is the next stage, where the relationship grows as the buyer increases purchases or engagement. Commitment signifies a stable, ongoing relationship. Finally, Dissolution represents the end of the relationship, which can occur for various reasons. This sequence captures the typical progression of a buyer-seller relationship from initial awareness to potential termination.

The Most Likely Sequence of Stages in a Fully Developed