Venkatrman and Ramanujam (1986) define business performance in terms of three perspectives. These are financial measures, operational measures and
A) Shareholder value
B) Organizational effectiveness
C) Critical success factors
D) Key performance indicators

Question

Quizplus · Accepted Answer

Organizational effectiveness is the third perspective defined by Venkatrman and Ramanujam (1986) for assessing business performance, alongside financial and operational measures.

Venkatrman and Ramanujam (1986) Define Business Performance in Terms of Three