Diffusion is associated with the following characteristics except:
A) a new idea or innovation
B) the new idea or innovation is at prototype stage so it can be visualized
C) the idea or innovation is communicated through certain channels
D) the communication occurs over time in a timely manner
E) the communication occurs members of a social system

Question

Quizplus · Accepted Answer

Diffusion involves the spread of a new idea or innovation, but it does not require the idea to be at the prototype stage. The other options describe key aspects of the diffusion process.

Diffusion Is Associated with the Following Characteristics Except