Which of the following statements are NOT true of mall intercepts?
A)Due to the biased nature of the sampling frame,mall intercepts have become less popular with marketers in recent years.
B)One problem with a mall intercept approach is that not everyone shops at malls.
C)One problem with a mall intercept approach is that the frequency with which a person shops at a mall affects his or her likelihood of being asked to participate in the study.
D)None of these are true of mall intercepts.
E)All of these are true of mall intercepts.

Question

Quizplus · Accepted Answer

Mall intercepts are still commonly used by some marketers but they are not preferred due to the biased nature of the sampling frame. Option B and Option C are true statements about mall intercepts.

Which of the Following Statements Are NOT True of Mall