Which of the following comes first in the marketing research process?
A) designing the questionnaire
B) searching for relevant secondary information
C) holding focus groups to get insight on the problem
D) identifying the problem
E) developing a hypothesis

Question

Quizplus · Accepted Answer

Identifying the problem is the first step in the marketing research process as it sets the direction for the entire research effort.

Which of the Following Comes First in the Marketing Research