Segmentation according to the activities, interests, and opinions of consumers is referred to as
A) lifestyle marketing.
B) psychographic segmentation.
C) demographic segmentation.
D) lifestyle segmentation.
E) geodemographic segmentation.

Question

Quizplus · Accepted Answer

Psychographic segmentation involves dividing the market based on consumers' activities, interests, and opinions, which are key components of their lifestyles and psychological attributes.

Segmentation According to the Activities, Interests, and Opinions of Consumers