The number of lines in the product mix is the
A) total product concept.
B) unique selling point.
C) product line width.
D) product line depth.
E) product's positioning.

Name: The number of lines in the product mix is the A) total product concept. B) unique selling point. C) product line width. D) product line depth. E) product's positioning.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The product line width refers to the number of different product lines a company offers.

The Number of Lines in the Product Mix Is the