Your product manager is recommending bypassing the test marketing stage for your company's newest product, a compact portable gas barbecue. What is a common reason companies skip test marketing?
A) Testing response in a limited market turnout does not provide valid data.
B) At that point in the process, your company already has a lot of feedback from potential customers.
C) The product manager has thorough knowledge of the target market and sees this step as a waste of time.
D) It is very difficult to cost justify this step.
E) The product manager is worried about tipping off the competition.

Question

Quizplus · Accepted Answer

Skipping test marketing is often due to concerns about tipping off competitors, who might then rush to develop similar products.

Your Product Manager Is Recommending Bypassing the Test Marketing Stage