What was the main purpose of Cadbury Adams's introduction of a 100-calorie chocolate bar (Cadbury Thin)?
A) to increase awareness in the growth stage
B) to enter new market segments
C) to convert non-users
D) to promote trial by new customers
E) to reposition the brand in the mature stage

Question

Quizplus · Accepted Answer

The introduction of a 100-calorie chocolate bar was aimed at entering new market segments, specifically targeting health-conscious consumers looking for lower-calorie options.

What Was the Main Purpose of Cadbury Adams's Introduction of a 100-Calorie