"The sequential addition of products to a product line to increase the line's depth or width"is a definition of
A) product integration.
B) depth alignment.
C) sequential marketing.
D) product mix modification.
E) product stretching.

Question

Quizplus · Accepted Answer

Product stretching refers to adding new products to an existing product line to increase its depth or width, thereby expanding the range of products offered.

"The Sequential Addition of Products to a Product Line to Increase