When a direct distribution channel is employed, which channel member usually has control?
A) the agent
B) the customer
C) the retailer
D) the manufacturer
E) the wholesaler

Name: When a direct distribution channel is employed, which channel member usually has control? A) the agent B) the customer C) the retailer D) the manufacturer E) the wholesaler
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Question

Quizplus · Accepted Answer

In a direct distribution channel, the manufacturer sells directly to the customer, thus retaining control over the distribution process.

When a Direct Distribution Channel Is Employed, Which Channel Member