Which of the following is an advantage of the observational method over the communication method of gathering primary data?
A)Versatility
B)Speed
C)Cost savings
D)Objectivity
E)None of these are correct.

Question

Quizplus · Accepted Answer

The observational method has an advantage over the communication method in terms of objectivity. This is because responses may be influenced by the interviewer's bias in the communication method. However, the other options (versatility, speed, and cost savings) are not necessarily advantages of the observational method over the communication method. Therefore, the correct answer is D.

Which of the Following Is an Advantage of the Observational