A common segmentation base for firms that takes into account the industry designation or designations of its customers is
A)the Dun & Bradstreet global commercial database.
B)the Standard Industrial Classification system.
C)Nielsen's PRIZM system.
D)the NAICS.
E)the Arbitron rating system.

Question

Quizplus · Accepted Answer

The NAICS (North American Industry Classification System) is a widely accepted segmentation base for firms that takes into account the industry designation or designations of its customers. It is a standardized classification system used by businesses and government agencies in the United States, Canada, and Mexico to group and analyze statistics for economic activities. It allows firms to identify and target specific industries and sub-industries based on their products and services.

A Common Segmentation Base for Firms That Takes into Account