The time to stop having focus groups is when
A) the research budget has been exhausted.
B) they show diminishing returns.
C) you get definitive answers to your research problem.
D) you've completed five focus groups.
E) All of these are correct.
Correct Answer:
Verified
Q1: Exploratory studies typically
A)consume most of the research
Q1: Which of the following best represents the
Q4: A hypothesis
A)is a broad,vague problem statement.
B)cannot be
Q5: A _ brings together a small number
Q8: Finding answers and drawing conclusions is better
Q9: Candidates for depth interviews could include
A)current customers.
B)members
Q10: A weakness of focus groups has to
Q11: A technique for searching for statistical patterns
Q15: Although focus groups vary in size, most
Q19: Exploratory research for Capitol Brewing seems to
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