Persuading a person to move from a latent state of attitude formation to a more aware state and, finally, to an active state is a matter of ________.
A) personality
B) dissonance
C) motivation
D) chance

Question

Quizplus · Accepted Answer

This process describes the role of motivation in moving an individual from a latent or dormant state of attitude formation to a more conscious and finally to an active state of behavior or decision-making.

Persuading a Person to Move from a Latent State of Attitude