While reputation management has been declared a new approach to public relations, in truth, it has been the mandate of most public relations professionals for about a century.

Question

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Reputation management, although sometimes presented as a novel concept, fundamentally aligns with the core objectives of public relations that have been practiced for about a century, focusing on shaping and maintaining the public image of individuals, organizations, or entities.

While Reputation Management Has Been Declared a New Approach to Public