Pay-for-performance budgeting means clients, for example, pay just for what is delivered in terms of depth of media coverage and the audience rating or circulation of the media.

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Pay-for-performance budgeting in public relations and advertising contexts means that clients pay based on the results delivered, such as the extent and quality of media coverage, audience ratings, or circulation figures, rather than paying a set fee upfront regardless of outcomes.

Pay-For-Performance Budgeting Means Clients, for Example, Pay Just for What