Most agencies frown on pay-for-performance contracts because
A) it is difficult to measure the depth of coverage
B) there are no guarantees that their efforts will be successful
C) it is difficult to measure circulation or audience rating of the venue
D) it is harder to charge a retainer and bill for staff time than it is to waive fees if no coverage is achieved

Question

Quizplus · Accepted Answer

Pay-for-performance contracts are risky for agencies because they cannot guarantee the success of their efforts, making it challenging to ensure consistent revenue.

Most Agencies Frown on Pay-For-Performance Contracts Because