Why is research even more important to public relations practitioners today than it was just a decade ago?
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Q43: One of the least frequently used interview
Q44: An intercept interview is a popular approach
Q45: Copy testing is an obtrusive method of
Q46: "Outcome"
evaluation includes measurement of messages received by
Q47: The ultimate test of measuring the effectiveness
Q48: Hits and eyeballs are the most popular
Q50: Describe and differentiate between output and outcome
Q51: What is a sample? What are the
Q52: Describe a communications audit and explain how
Q53: What factors should a public relations firm
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